Our Story

Trekking through woods. Gardening with family. Sharing stories around the campfire. These are some of our fondest memories from growing up in the rural Midwest.

Today we continue to find joy, wonder and connection in nature. Our wild wanderings through U.S. National Parks, Monuments and Forests inspired us to create Wild Routed. Eco-conscious products featuring hand-drawn images of your unique animals, plants and landscapes nurture your customers with nature—while giving back to those magnificent lands that nurture us.

Our Mission

Eliminate the use of single-use plastics in National Park Conservancies and introducing innovative eco-conscious methods and materials.

Our values

Buyers struggle to navigate sourcing eco-friendly products for their parks when it comes to sustainability. Green-washing or misleading products lead to wasted purchases within an already tight budget and are hard to correct, all while trying to be a conscious consumer.

We believe in the connection of nature and humans to provides a healthy and happy life. 
We believe the National Parks, Monuments and Forests are available for everyone and should be protected for future generations. 
We believe in the connection of nature and humans to provides a healthy and happy life. 
We believe the National Parks, Monuments and Forests are available for everyone and should be protected for future generations. 
Public Lands should be cared for and protected by all: employees, indigenous tribes, government, visitors and volunteers. 
Providing eco-conscious products, where possible, will help buyers make better choices for the Planet. 
Public Lands should be cared for and protected by all: employees, indigenous tribes, government, visitors and volunteers. 
Providing eco-conscious products, where possible, will help buyers make better choices for the Planet. 

Our impact

Carbon-negative algae ink™Color crafted from renewable biomass waste, replacing fossil-fueled carbon black

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SWAY- harnesses the power of seaweed to create home compostable replacements for plastic

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MIRUM® - plastic-free leather alternative made form plants 

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Grow your impact with us

At Wild Routed, we build sustainability into almost everything
we make because it’s better for you…better for your visitors…better for our planet. Become a wholesaler and grow your impact.

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